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Doing Donuts: How TMEG Brought Armstrong Tires to Life

In the midst of the Specialty Equipment Market Association Show (SEMA), newly rebranded Armstrong Tires brought together team members and clients alike to celebrate their organization’s newest marketing strategy. Seeking a destination management company to assist, the Armstrong crew brought globally known TMEG Productions onboard to create an experience worth remembering.


Location, space, and convenience were Armstrong’s points of focus in selecting a venue. Keeping that in mind, TMEG chose the Bristlecone Ballroom at Aria Hotel to gather their one-hundred and fifty guests. Less than two miles from SEMA, TMEG’s catering team brainstormed about culinary delights in hopes of appealing to Armstrong’s international and domestic attendees. Additionally, TMEG constructed a customized branded tire wall with french creole chocolate donuts shaped to resemble Armstrong’s signature product.


Event entertainment is where TMEG Productions’ roots originate and the lineup created for Armstrong’s gala was one envisioned to complement their guest speakers. Bringing in the bubbly MC Tala to orchestrate the evening’s festivities, her hosting skills were apparent as she begun the opening ceremony, conducted personal interviews, and introduced each performer throughout. To warm up the audience, TMEG’s entertainment coordinators contracted Matt Baker, a comedic stunt artist who has been featured on Tosh.0, America’s Got Talent, and Last Comic Standing to showcase his eclectic skillset. 


After Armstrong’s best and brightest finished their keynote speeches, our stage managers set up the main event; Broken Beats, an interactive drumcore whose energized show involved the entire audience by encouraging viewers to drum along. Tying into Armstrong’s rebranding, TMEG’s decor experts designed red customized drumsticks to be given to every attendee as a specialty item for their participation in the Broken Beats showcase.


In closing of the four-hour gala, TMEG’s customized menus, open bar, unique performers, and corporate event branding helped Armstrong Tires show their commitment to excellence in front of distinguished clients.



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