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Most marketers (31%) believe that events are the single-most effective marketing channel over digital advertising,
email marketing and content marketing. In an ever increasing digital market live events provide a much needed
opportunity to form in-person connections.

The majority (80%) of marketers believe live events are critical to their company’s success while only 3%
disagree. Event marketers across the board view live events as an indispensable marketing strategy.

 
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